About SOE
Welcome to the world of Soul of Earth (SOE), where nature’s beauty meets heartfelt craftsmanship.
SOE brings nature’s beauty and heartfelt craftsmanship together, SOE believes that every piece of wood has its own story to tell. They offer a variety of customization options to create truly one-of-a-kind pieces.
Established in 2022, SOE is the brainchild of two visionary entrepreneurs, Rawan El Bitar and Sara Al Hassanieh.
Meet Our Founders
Sara Al Hassanieh
Sara, a civil engineer by trade, complements the SOE team with her remarkable skill set and a master's degree in digital marketing and e-commerce. Her engineering precision is evident in the craftsmanship of our products, ensuring that every piece is a work of art.
Rawan El Bitar
Rawan is a seasoned professional in the realm of digital marketing, with a master's degree specializing in digital marketing and e-commerce. Her deep understanding of the digital landscape allows SOE to connect with customers in innovative ways, ensuring that each creation is cherished by those who receive it.
Mission
SOE’s mission is to bring the Earth’s natural wonders directly to your heart. They want to create pieces that capture the essence of nature and allow you to share your most cherished moments with love and authenticity.
Vision
SOE’s vision is to create pieces that are a reflection of your individuality. They understand that every moment is unique, and so should your keepsakes. With SOE, you can customize your own wood designs, making each piece a reflection of you.
Promise
When you choose SOE, you’re choosing more than just a product; you’re choosing a piece of the Earth’s soul.
